Andorra has come a long way in 50 years. Once a small farming principality, today Andorra is a thriving 21st century tourism destination and home to one of the planet’s 50 biggest ski resorts, attracting a world-class 2.5 million skiers annually.
However many people are unaware of the changes that have taken place in Andorra over the past decade. The consolidation of once rival ski area operators so that there are now two major resort groups and the huge investment in modern infrastructure that has brought far higher service standards and quality of product than the “cheap and cheerful” budget destination image that still lingers on.
So whilst still always cheerful, the onus in Andorra today is on high quality and professional, efficient management rather than the cheap and basic product of the 1970s and ‘80s with which the principality’s ski areas are still, now largely incorrectly, associated by many people.