The well known French ski resort of Morzine has launched a bid to attain the Flocon Vert label.
The certification, which is awarded by the French Mountain Riders organisation which promotes eco-friendly attitudes at ski areas, recognises destinations that demonstrate a commitment to a sustainable development policy.
The label is issued based on compliance with 20 criteria divided into four themes: local economy, social & cultural, governance and destination, and environment and natural resources.
Local businesses, the tourist office and Town Hall are all working to reduce the environmental impact caused by residents, visitors and businesses in the resort.
Their goal is to encourage everyone to get involved, by providing all the information needed to help people be greener and to make environmentally friendly options more accessible.